Old Backup vs. Eon Backup

Global creative agency Toaster has unveiled its latest work for Eon.io - global next-generation cloud backup platform - marking another milestone in the brand’s evolution as a technology partner for enterprise IT teams.
Tasked with reframing how cloud backup is perceived, the brief challenged Toaster to tell a powerful story: that with Eon.io, backup isn’t just about protection - it’s about potential.
The resulting explainer film dramatises this transformation, contrasting the “old world” of manual, cumbersome backup systems with the seamless intelligence of Eon.io’s platform. Through a retro-futuristic lens, it shows how Eon.io flips the script - turning backup from a passive vault into a dynamic, automated asset that actively works for the business.
Designed to debut on LinkedIn and scale across Eon.io’s broader marketing ecosystem - including events, paid media, and owned platforms - the film anchors Eon’s brand narrative around innovation and intelligence.
This campaign also marks a first for Toaster’s EMEA studio: a project crafted using AI-driven creative tools, including NotebookLM, Veo3, ElevenLabs, Luma AI, Premiere, Google AI Whisk, Midjourney and Gemini. The team leveraged these platforms to deliver cinematic quality on a lean budget, blending technical precision with a distinctive visual aesthetic true to Eon.io’s retro-futuristic brand world.
“At Eon.io, we believe that your data backups should do more than protect — they should drive value,” said Tal Kapulnik, Vice President - Marketing, Eon.io. “This film captures how Eon.io is changing the game. It speaks to the IT professionals who live this reality every day and shows how Eon.io makes their data work harder, smarter, and faster.”
“Creating our first fully AI film with Eon.io was nothing short of an epic journey of discovery. Using VEO3 to create their signature retro-futuristic world was the perfect trial by fire, and honestly, we're absolutely thrilled with how stylised and cinematic the final results look,” said Andy Preston, Creative Director, Toaster EMEA.
“This project demonstrates the best of our partnership with Eon.io,” added Joann DeLanoy, Managing Director, Toaster EMEA. “It’s a collaboration rooted in trust, innovation, and shared ambition - and it’s exciting to see how creativity and AI can come together to unlock new possibilities for our clients.”
The campaign builds on a year-long partnership between Toaster and Eon.io, with the agency continuing to lead all marketing and product marketing efforts across the brand’s global portfolio.