Description
Tonight, the heart and soul of the Chevy brand debuts its newest anthem at the Country Music Awards Show, issuing a call to the modern truck driver and the communities they build.
Developed in partnership with its creative agency of record, Anomaly, the Chevy Trucks anthem is rooted in shared values of dependability, ambition, integrity, and community, the work invites audiences to see themselves reflected in the Chevy spirit.
The :60 anthem is designed to telegraph who Chevy trucks are for at a values-level, all while dimensionalizing how Chevy trucks enable them to show up for their communities, loved ones and themselves, no matter what's thrown in their way.
The films feature modern Chevy drivers and their Trucks in authentic and aspirational scenes of work, play, adventure, and connection, which spotlight the many ways their Chevy trucks enable them to show up for their communities, loved ones and themselves.
Showing all of the different identities that the modern truck driver can include, the spot highlights a group portraying off-duty active service military, a mother picking up her kids from school, a Texas-native barrel racer, and even a neighborhood community coming together to help after a storm.
The film is set to narration that describes the values of the Chevy Truck driver, closing with an open invitation and sign-off that “maybe, you got it too”. The campaign goes live nationally in broadcast alongside the CMA awards and social channels.
This professional campaign titled 'Anthem, This is who we are' was published in United States in November, 2025. It was created for the brand: Chevrolet, by ad agencies: Anomaly and Prettybird. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
General Motors:
Chief Marketing Officer, Steve Majoros
Global Vice President, Scott Bell
Director, Brand Strategy & Creative Excellence, Connor Huber
Creative Excellence Brand Lead, Jamie Delaney
Truck and Full Size SUV Advertising Manager, Julie Flynn
Advertising Assistant Manager, Amanda Fogolini
Brand Campaign Lead, Jaztan Teen
Social Media Lead, Rachel Templin
Social Media Strategy Lead, Megan Viaches
Anomaly:
Global CCO & Founding Partner, Mike Byrne
Executive Creative Director, Mark Sarosi
Managing Partner, Chris Hinkaty
Group Creative Director, Diego Fonseca
Senior Art Director, Adam DuBrueler
Copywriter, Cara Toebbe
ACD Art Director, Lucy Downs
ACD Copywriter, Sean Pezzulo
Jr. Copywriter, Alley Steele
Jr. Art Director, Rose D’Amato
Group Executive Producer, Jonny Weiss
Producer, Carter Munson
Business Director, Angel Zhang
Account Supervisor, Mallie Feldman
Group Project Manager, Adyam Kidane
Sr. Business Affairs Manager, Rachel O'Malley
Group Strategy Director, Alex Morrison
Strategy Director, Paola Garces
Group Comms Strategy Director, Maria Martinez
Senior Social Strategist, Camila Portillo
Director of Music, Ben Dorenfeld
Design Director, Luca Bernardino
Senior Designer, Keller Grimmer
Designer, Angel Liao
Prettybird:
Director, Salomon Ligthelm
CEO, Kerstin Emhoff
President / Executive Producer, Ali Brown
Director of Production / EP, Rika Osenberg
Producer, Ari Hakim
Cartel:
Editor, Eddie Ringer
EP, Evyn Bruce
Parliament:
Creative Director / VFX Supervisor, James Mulholland
VFX Producer, Krystle Timm
