Offset Boxset

Agency: Saatchi&Saatchi

Offset Boxset - Readers to the planet's rescue


Every second of social media generates carbon emissions. But every second of reading doesn’t. That’s why we launched the Offset Boxset - designed to show how every second of reading can save the planet. For instance, if you spend 14 hours on social media, you generate 1 kilo of co2eq. Our 1-kilo boxset, had books with the exact reading time required to reduce it. People could choose to reduce 1,2,3 or 4 kilos of co2eq. We also teamed up with Sacred Groves, an organization that works to protect forests. Buying a 1-kilo boxset would help preserve 10sq. ft of forest. This partnership meant that readers could now become guardians of the forest.

This professional campaign titled 'Offset Boxset' was published in United Arab Emirates in January, 2024. It was created for the brand: Kinokuniya, by ad agency: Saatchi&Saatchi. This 360°, Design, and Direct media campaign is related to the Media and Other industries and contains 5 media assets. It was submitted 13 days ago.


Bassel Kakish CEO, Publicis Groupe ME
Sebastien Boutebel, CCO, Saatchi & Saatchi ME
Gautam Wadher, ECD, Saatchi & Saatchi ME
Alok Mohan, CD, Saatchi & Saatchi ME
Eduardo Cesar, ACD, Saatchi & Saatchi ME
Gabriel Felde, ACD, Saatchi & Saatchi ME
Rebecca Ann Menezes, Copywriter, Saatchi & Saatchi ME
Joao Xavier, Editor & Motion Designer, Saatchi & Saatchi ME
Mongi Bhouri, Associate Strategy Director - Strategy & Insights Saatchi & Saatchi ME
Fatima Talaat, Senior Executive - Strategy & Insights, Saatchi & Saatchi ME
Jesudass Manirajan, Retoucher, Saatchi & Saatchi ME
Ramzi Sleiman, Head of Agency, Saatchi & Saatchi ME
Tahaab Rais, Chief Strategy Officer, Publicis Communications
Nathalie Gevresse, CEO, Publicis Communications
Karim ElKari, Business Director, Saatchi & Saatchi ME
Shereen Mostafa, Head of Production
Sami Saleh, CEO, Prodigious ME
Nicole Jane Ho, Content Producer, Prodigious ME
Upasana Kumar,  Senior Producer, Prodigious ME
Matheus de Moraes Gugelmim - Head of Projects, Vox Haus
Daniel Dalla Corte - Music Composer, Vox Haus
Jordiel Biniek - Sound Designer, Vox Haus
Cássio Machado - Sound Designer, Vox Haus
Steve Jones, Merchandise & Marketing Manager, Books Kinokuniya UAE
Mahmoud Gamal, Marketing Coordinator, Books Kinokuniya UAE

Beneficial Beer Co


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