Description
‘Save the date to help cancel the event’ – that is the powerful call to action of the ‘Extinction Days Calendar’, a new digital tool and campaign from WWF Denmark, developed and executed by creative agency &Co. / NoA.
By combining the power of Google’s everyday technology with scientifically estimated animal extinction dates, the creative initiative brings the urgent – and yet for many people elusive – crisis of the sixth mass extinction directly to our screens.
This professional campaign titled 'Extinction Days Calendar' was published in Denmark in February, 2024. It was created for the brand: WWF Denmark, by ad agencies: &Co. / NoA and NoA Ignite. This Digital, Film, and OOH Outdoor media campaign is related to the Other and Public Interest industries and contains 1 media asset. It was submitted 10 months ago.
Credits
Creative Director, &Co/NoA: Claus Collstrup
Art Director, &Co/NoA: Jonathan Slyngborg Fjord
Copywriter, &Co/NoA: Sophie Hotchkiss
Graphic Designer, &Co/NoA: Morten Grundsøe
Interactive Producer, &Co/NoA: Palle Storm Aufeldt
Media Strategist, &Co/NoA: Mark Ellegaard
Media Strategist, &Co/NoA: Morten Saxnæs
Account Director, &Co/NoA: Sarah Gandil
Account Manager, &Co/NoA: Christoffer Reimer Petri
Animator Bold, NoA: Gustav Ditlev Sørensen
Designer, NoA Ignite: Neal Drasbeck
Project Manager, NoA Ignite: Niclas Haumann
UX, NoA Ignite: Thea Nielsen
Developer, NoA Ignite: Tomm Huth
Engagement Director, NoA Ignite: Kasper Kærsgaard
Communication Director, WWF: Tobias Emme Høgsberg
Strategic consultant, WWF: Rie Kromann
Corporate Partnership Manager, WWF: Henriette Nedergaard
Head of PR & Media, WWF: Mai-Britt Noe
