Childish advertising from the bank of IKEA. The target group for the advertising is small businesses that want to develop, but lack the funding. Traditionally advertising towards business owners features good-looking models, posing in flashy offices, boasting about their own success. Ikano Bank chose to focus on the feeling of being too small in the world of business. Instead of regular models, a group of one-year-old babies were dressed in costume made business suits and adult wigs.
This professional campaign titled 'Office babies' was published in Sweden in April, 2016. It was created for the brand: Ikano Bank, by ad agency: Doe Blomberg Gottberg. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 8 years ago.
Advertising Agency: Doe Blomberg Gottberg, Sweden
Art director: Eric Falk
Copywriter: Kristin Bergem
Digital Art director: Jacob Hallsten
Account director: Tommy Gottberg
Account manager: Nicki Hallenberg
Creative Director: Fredrik Blomberg
Photographer: Niklas Alm
Production agency: Söderberg Agentur
Set designer: Rebecka Llerena