ADVERTISING

Obolon

Obolon launches the first beer music label in Ukraine — the music you’ve heard thousands of times in ads is now playing in full

Agency: Brain Tank

Description

Obolon and Brain Tank have brewed not a pub, not a bar, but… a whole music label.
We took five tracks you’ve already heard in our commercials and turned them into complete songs. Because how many times have you written: “Where can I find the full version?” — we just couldn’t ignore that.

Now there’s a full album you can listen to anywhere.
On Apple Music, Spotify, and other streaming platforms.
Watch lyric videos — on YouTube.
Shazam it or make a reel with it — no problem.

Why did we do it?
Because these songs really rock. They’re not just about ads — they’re a soundtrack for summer evenings in Obolon, friendly get-togethers, or trips out of town.

What Obolon says
“For us, music is an extension of the brand. We’ve always wanted our advertising to be more than just ads, and now our songs live their own life,”— the company says.

What Brain Tank adds
“When comments asking for the ‘full version’ start outnumbering likes — it’s time to brew not only beer, but also music. That’s why we created the first beer label,” — says the creative agency.

Listen, watch, share
The album is available for everyone. Just hit play and enjoy the music that was born in ads and has now become part of your playlist.
Obolon. Always has been, always will be. Now also in your playlist.

This professional campaign titled 'Obolon launches the first beer music label in Ukraine — the music you’ve heard thousands of times in ads is now playing in full' was published in Multinational Europe and Ukraine in September, 2025. It was created for the brand: Obolon, by ad agency: Brain Tank. This Audio and Digital media campaign is related to the Music industry and contains 5 media assets. It was submitted 2 months ago by Marketing S-Cuite: BRAIN TANK of BRAIN TANK MarCom Agency.

Credits

Creative Director Andrii Franchuk
Copywriter Illia Bozhko
Motion Anastasiia Puzian
Motion Oleksandra Pyvovar
Designer Yelyzaveta Osypova
PR Diana Antonets
Project Manager Valeriia Kychko

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