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Obolon

How we recorded song with the work of Ukrainian poet

Agency: Brain Tank

Description

In honor of Ukraine's Independence Day, we created a track together with Lesya Ukrainka.

For this campaign, we used footage from the existing Obolon campaign "It was and will be!" By slightly reinterpreting the text, we set her drama-fairy tale "The Forest Song" to music and felt the vibe of Independence Day, which you will hear in the video. The video has already been viewed by over 200,000 people on YouTube alone, which says that Lesya is still a hit!

Keep in your heart what does not die, and Happy Independence Day to us!

This professional campaign titled 'How we recorded song with the work of Ukrainian poet' was published in Multinational Europe and Ukraine in August, 2024. It was created for the brand: Obolon, by ad agency: Brain Tank. This Digital and Film media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 7 months ago by Marketing S-Cuite: BRAIN TANK of BRAIN TANK MarCom Agency.

Credits

Creative Marketing Communications Agency: Brain Tank, Kyiv,Ukraine
Creative director: Andrii Franchuk
Project Manager: Valeria Kychko
Motion designer: Denis Kravchenko
Designer: Lada Kvitka
PR: Ruslana Kostrytsia

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