ADVERTISING

Obolon

Integration of a beer brand with a team of comedians

Agency: Brain Tank

Description

There are moments when you see something so unexpected that you want to immediately text your friends: “Did you see that?” This is exactly the reaction that the integration of Obolon and Lions on the Jeep caused.

“It's easy to cheer for the strong!” - this was the motto with which the Lions on Jeep went to Obolon's match. But we all know that Kyiv was green and white that day. As much as Dynamo, who were the favorites of that match, would have liked to, it was Obolon that gathered more than a million spectators thanks to the Lions' successful trip to the match.

They didn't just go to the match! The whole stadium was chanting in unison: “Obolon!”
And during the break of the match, the Lions came on the field and staged a real football show, further inflaming the passions of the fans. Such an explosion of emotions and positive will be remembered for a long time.

And that's not all! After that, it continued with Obolon off the football field... Because good collabs last for a long time. And the Obolon-Lions collab will last for a long time. And this is just the beginning of a story that combines football, humor, and millions of smiles.

This professional campaign titled 'Integration of a beer brand with a team of comedians' was published in Multinational Europe and Ukraine in January, 2025. It was created for the brand: Obolon, by ad agency: Brain Tank. This Digital medium campaign is related to the Alcoholic Drinks and Sports industries and contains 1 media asset. It was submitted about 2 months ago by Marketing S-Cuite: BRAIN TANK of BRAIN TANK MarCom Agency.

Credits

Creative Marketing Communications Agency: Brain Tank, Kyiv, Ukraine
CoFounder & Creative Group Head: Andrii Franchuk
Designer: Lada Kvitka
Motion: Oleksandra Pyvovar
PR: Ruslana Kostrytsia
Project Manager: Valeria Kychko

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.