Description
Following the announcement of Oasis’s long-awaited comeback, Radio X launched Radio X Oasis, a brand-new station dedicated entirely to the music and legacy of one of Britain’s most iconic bands. Now, in collaboration with Oasis’s management, Radio X has created a unique animated asset that brings the band’s most iconic album and single covers to life like never before - the perfect partner for fans to share on social media and celebrate this moment in music history.
The artwork reimagines Oasis’s visual history in motion, offering fans a nostalgic and yet fresh perspective. The first version debuted on social media platforms to coincide with the station launch, sparking huge excitement across fan communities. And now, a newly expanded version, featuring even more album and single covers, has been released in the lead up to the band’s first comeback gig; building anticipation for what’s set to be a monumental return.
The creative runs across Facebook and Instagram, TikTok, X, YouTube and Global Player and features motifs, such as a white Rolls-Royce Silver Shadow, a red Vespa-style scooter and a globe, which all feature across iconic and recognisable Oasis album and single covers, from Definitely Maybe and (What’s the Story) Morning Glory? to Songbird and The Importance of Being Idle. An accompanying soundtrack includes excerpts from many of the band’s famous hits.
Radio X is also bringing this animated artwork to physical retail spaces, with visuals set to feature on screens throughout the official Oasis Live ’25 Fan Stores launching nationwide. These immersive pop-up locations will give fans a one-of-a-kind experience ahead of the band’s live return, with the Radio X visuals adding an atmospheric layer that celebrates the band’s iconic legacy through motion and music.
Radio X’s creative and marketing team collaborated with award-winning animation studio Dog and Rabbit to create the animation.
This professional campaign titled 'Oasis is here!' was published in United Kingdom in June, 2025. It was created for the brand: Radio X, by ad agency: Dog and Rabbit. This Integrated medium campaign is related to the Music industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Marketing (Global)
Managing Director, Marketing - Simon Barnabas
Director, Brand Marketing - Laura Hollis
Senior Marketing Manager - Josh Bastin
Creative Design (Global)
Creative Director - Mark Potts
Brand Marketing Designer - Jake Taber
Production (Dog & Rabbit)
Director & Co-Founder - Dave Anderson
Director & Co-Founder - Andrew Kelleher
Radio X Oasis Programming
Managing Editor - Matt Deverson
Deputy Managing Editor - Dan Bunker