Eid al-Adha

Eid al-Adha is a cherished holiday in Nigeria, filled with love, generosity, and connection. It is a time when families gather, prayers are shared in unity, and food is given freely to loved ones, neighbors, and those in need. At the core of this celebration is a deep sense of community and the joy that comes from giving and togetherness.
This campaign was inspired by a lighthearted phrase Nigerians often say during festive seasons: “Send me the location.” It reflects the way people stay close during special moments, asking where the celebration is happening so they can join in and share the joy.
We turned this familiar phrase into the heart of our creative idea. Using GPS-inspired visuals, we formed the shape of a ram using house points and street names drawn from popular Muslim names. The result is a playful yet meaningful map that reflects the essence of Sallah and the people who bring it to life.
Rather than follow a traditional festive ad format, we chose to celebrate Eid al-Adha through a lens of cultural relevance, humor, and heartfelt storytelling. The campaign is a warm reminder that during Eid, the most important location is wherever love, laughter, and shared meals can be found.