C Positive

Nursery Signs

Agency: Saatchi & Saatchi


Nursery signs, animated nursery rhymes rewritten to raise awareness among parents and kids to learn & detect the early signs of childhood cancer. Highlighting the symptoms in a friendly and non-threatening way to take away the fear and soften this overwhelming subject. We used this friendly tool to open a dialogue between families, because “Early detection, is the best prevention”. Re-imagining nursery rhymes as a new language and normalizing conversation about child cancer.

This professional campaign titled 'Nursery Signs' was published in United Arab Emirates in December, 2019. It was created for the brand: C Positive, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Health, Professional Services, and Public Interest industries and contains 3 media assets. It was submitted about 4 years ago by Associate Creative Director: Dennis Silveira of Impact BBDO.


Advertising Agency: Saatchi & Saatchi Dubai, Dubai, United Arab Emirates
Production House: Graph Studio
Audio House: MKNK Productions
Animation Studio: Moog Studio
Cco: Komal Bedi Sohal
Art Director: Alan Hong
Art Director: Daniel Zacatenco
Art Director: Dennis Silveira
Designer: Namita Nair
Copywriter: Nazmi Ahmad
Copywriter: Poroma Pant
Illustrator: Rogelio Gonzalez
Film Director/Producer: Derrik Yaw
Music Composer: Clinton Liew
Sound Engineer: Johnston Wang
Vocalist: Alexandria Ng, Natalie Ng
Post Production: Gurafu Post
Film Editor & Online Artist: Syahir Khuzaimi
Creative Producer: Nicholas Lai
Animation Director: Mchenn Lim
Animator Art Director: KK Lai
Technical Director: Cheng Jiun Hao
3D Modelling: Xavier Ou
Animator: Lee Chun Hoe
Client Service: Sultan Khan
Special Thanks: Raja Rizkallah, Samer Zouehid, Aditi Joshi

The Department ...


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