Description
The city hasn’t opened its eyes yet. But you already have to.
We started with an everyday morning scene: storefront shutters rolling up. A simple gesture that looks a lot like our own eyelids trying to open. In this case, the storefronts belong to coffee shops that open much later than McCafé.
We turned these city shutters into a visual analogy for that moment when we’re still waking up, positioning McCafé as the companion for those who start their day before everyone else.
Before the City Wakes Up.
McCafé.
This professional campaign titled 'Before the City Wakes Up' was published in Uruguay in September, 2026. It was created for the brand: McDonald's McCafe, by ad agency: Camara TBWA. This Print medium campaign is related to the Drinks (Non Alcoholic) industry and contains 3 media assets. It was submitted 2 days ago.
Credits
Agency: Cámara\TBWA Uruguay
Executive Creative Director — McDonald’s: Diego Varela
Chief Creative Officer: Gabriel Lista
Creative Director: Maxi Silva Abdo
Art Director: Carolina Faget
