Description
Hunter & Gather, the ancestrally inspired lifestyle brand whose award-winning real food and supplements products can be found on the shelves of retailers including Tesco, Ocado, Holland & Barrett, Whole Foods and Selfridges, has unveiled its first ever six-figure marketing campaign aimed at challenging the ‘big boy’ food brands on their ingredient integrity and educating shoppers about real foods and the need for change.
October, the out of home (OOH) ads form part of Hunter & Gather’s new ‘Now We Rise’ brand marketing campaign, aimed at introducing the brand's ethos of encouraging consumers to get back to natural living. The OOH ads, which have been developed by London-based creative agency Insiders, feature Hunter & Gather ketchup, mayonnaise, collagen and electrolytes - such as its 100% Avocado Oil Mayonnaise which launched in Tesco in May 2024, next to a cleverly concealed yet still recognisable equivalent, with each ad challenging the use of unnecessary seed oils, refined sugar and artificial ingredients.
For example, the ketchup advert compares a typical tomato sauce with Hunter & Gather’s refined sugar-free Ketchup, using the slogan ‘It has to be…refined sugar free’. The mayonnaise ad features a regular jar of mayo on a recognisable yellow background with a blue logo that says ‘Bring out the… Real Food’, a reference to the fact Hunter & Gather’s 100% Avocado Oil Mayonnaise contains no seed oils, unlike other mayo brands. Other hard-hitting campaign messages include: ‘We’ve got beef with artificial ingredients’; ‘The food industry is faked up – it’s time for real food’; and ‘The food industry is faked up’.
Hunter & Gather worked with global brand communications agency Manifest on the Now We Rise platform.
Specifics of the campaign include out of home media across impactful central London digital screens, billboards and fly posters. Hunter & Gather has also created a new hero brand film which will be pushed to millions of people via the new ‘Meta moment maker’. It will also undertake the brand’s biggest brand-led ambassador campaign to date.
This professional campaign titled 'Now We Rise' was published in United Kingdom in October, 2024. It was created for the brand: Hunter & Gather, by ad agency: Insiders. This OOH Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted 3 months ago.
