Description
Castle Lite partnered with the NBA in South Africa and a celebrity exhibition match was produced, in order to communicate this relationship. With the success and news headlines about South Sudan's achievements at Paris Olympics, coupled with the fact that South Sudan has some of the tallest people on the planet, we created a mini social media documentary whereby our one team captain - Carpo - went on a mission to scout where the NBA scouts. This is #LiteSideOfTheCourt
This professional campaign titled 'The Lite Side of the Court' was published in South Africa in October, 2024. It was created for the brand: Castle Lite, by ad agency: Retroviral. This Content, Digital, and Film media campaign is related to the Alcoholic Drinks and Sports industries and contains 1 media asset. It was submitted about 1 month ago by CCO: Mike Sharman of Retroviral.
Credits
Advertising Agency: Retroviral, Johannesburg, South Africa
Production Company: Shaun James Films
CCO: Mike Sharman
MD: Pippa Misplon
CD: Koketso Masisi
Client Service Director: Kayli Smit
AM: Ashleigh Wilson
Director: Shaun James
