Not Working Tomorrow

Agency: X3M Ideas


Instead of waiting till May 1st, Bold released its Workers' Day ad a day before, using humour to encourage everyone to take the day off, starting first with their staff.

This professional campaign titled 'Not Working Tomorrow ' was published in Nigeria in May, 2022. It was created for the brand: Bold, by ad agency: X3M Ideas. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 1 year ago by Art Director: Sheu Sodiq of X3m ideas.


Advertising Agency: X3m Ideas, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Director: Kelechi Uduma
Art Directors: Sodiq Sheu, Yolanda Ezugwu
Copywriters: Aidovhioghie Anani, Misturah Owolabi, Grace Nnorom
Brand Managers: Oluwadamilola Agbajor, Blessing-Adata Jaja

Red Wing Shoes


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