In Greece, awareness for the correct way of disposal of used appliances and light bulbs is still relatively low. In this print campaign, we wanted to show the problem (not disposing of the appliances and light bulbs that don't work anymore) and the solution (bringing them to one of the 3000 recycling bins of Electrocycle Greece), in a fun yet effective way.
This professional campaign titled 'Not working? ' was published in Greece in April, 2022. It was created for the brand: Electrocycle, by ad agency: Soho Square. This Content and Print media campaign is related to the Public Interest, NGO, Public Utility, and Retail Services industries and contains 2 media assets. It was submitted over 1 year ago by Creative Director: Leonidas Arvanitis of Soho Square Athens.
Advertising Agency: Soho Square Athens, Kifissia, Greece
Head Of Creative: Kallina Kyratsouli
Creative Director: Leonidas Arvanitis
Senior Art Director: Konstantinos Fragkoulis
Copywriter: Nicolas Vlachos
Illustrator: Angie Georgiadi
Business Unit Director: Dimitra Kakoulidi
Account Director: Athina Vraikou
Account Supervisor: Fay Dimopoulou