Colombian Motorcycles Market grows year after year, and demand and sales always jump up above expectations, so we wanted to show one of the most dangerous things on the road in a beautiful form to let the people know that BMW Motorrad takes care of their bikers.
This professional campaign titled 'Not every raimbow brings you fortune' was published in Colombia in June, 2022. It was created for the brands: BMW and BMW Motorrad, by ad agency: MullenLowe Group. This Print medium campaign is related to the Automotive and Transport industries and contains 3 media assets. It was submitted 3 months ago by Art Director: Diego Alejandro Farfán Martínez of Beat MullenLowe SSP3 .
Advertising Agency: Beat MullenLowe, Bogotá, Colombia
Creative Director: Duvan Villegas
Art Director: Diego A Martínez / Mateo Guerrero / Mayra Meneses
Copywriter: Omar Arango / Monica Zapata