BMW Motorrad BMW

Not every rainbow brings you fortune

Agency: MullenLowe Group


Colombian Motorcycles Market grows year after year, and demand and sales always jump up above expectations, so we wanted to show one of the most dangerous things on the road in a beautiful form to let the people know that BMW Motorrad takes care of their bikers.

This professional campaign titled 'Not every rainbow brings you fortune' was published in Colombia in June, 2022. It was created for the brands: BMW and BMW Motorrad, by ad agency: MullenLowe Group. This Print medium campaign is related to the Automotive and Transport industries and contains 3 media assets. It was submitted almost 2 years ago by Art Director Lead: Diego A Martínez of Los Goodfellas.


Advertising Agency: Beat MullenLowe, Bogotá, Colombia
Creative Director: Duvan Villegas
Art Director: Diego A Martínez / Mateo Guerrero / Mayra Meneses
Copywriter: Omar Arango / Monica Zapata


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