After 93 years in business, the norwegian Honningcentralen (The Honey Central) debuted on TV and social media with a series of short low-budget commercials presenting Honningcentralen, with its dedicated beekeepers and billions of bees, as "Norway’s largest workplace". The campaign was comprised of one-shot films showing flower fields, busy bees, alongside beehives or a bee-keeper. Each film presents a perspective on how this remarkable workplace differs from all others. These perspectives highlight the product's pureness, the craftsmanship behind it and the and the bees’ significance as a whole through the notable work they do.
This professional campaign titled 'Norway's largest workplace' was published in Norway in September, 2020. It was created for the brand: Honningcentralen, by ad agency: Atyp. This Film medium campaign is related to the Food industry and contains 7 media assets. It was submitted about 3 years ago by Copywriter: Dagmar Kollstrøm of Atyp.
Advertising Agency: Atyp, Oslo, Norway