Normal for me - Spa
Changing Room
Normal for me - holiday
Normal for me - billboard
Normal for me - street posters
Normal for me - t-shirts
Description
Breasts that play loud music with a built-in wind machine. Breasts that put on a laser show when exposed. Or pop corn. ‘Normal for me’ is different for everyone – and an important message addressed in the latest breast cancer awareness campaign live this week via Ogilvy.
Developed for the Breast Cancer Foundation New Zealand (BCFNZ) and directed by Revolver’s Fiona McGee, the new campaign shows the importance of every woman knowing what’s normal for them – no matter how unusual or fantastical it might seem.
Using the tagline ‘Know what’s normal for you, so you’ll know what’s not’, it aims to reinforce that the best way for women to engage in early detection is to get to know their own bodies, so they’re able to spot any changes.
It will be rolled out across multiple platforms from this week to coincide with Breast Cancer Awareness Month. Executions include three films that will be seen on VOD, cinema, social, digital and static OOH (billboards, street posters and street furniture), plus radio, influencer activity and PR.
This professional campaign titled 'Normal for me' was published in New Zealand in October, 2024. It was created for the brand: Breast Cancer Foundation NZ, by ad agencies: Ogilvy NZ and Revolver. This Audio, Film, and OOH Outdoor media campaign is related to the Health and Public Interest industries and contains 6 media assets. It was submitted about 1 year ago.
Credits
Strategy and creative: Ogilvy NZ
Media agency: Spark Foundry
Production company: Revolver
Director: Fiona McGee
Managing Director / Co-owner: Michael Ritchie
Producer (AU): Max Horn
Producer (NZ): Mark Foster
Post-Production: Blockhead NZ
Sound studio (films): Liquid
Executive producer: Tamara O’Neill
Sound design: Craig Matuschka
Sound studio (radio): Radiate
Engineer: David Liversidge
Music Licencing: Level Two
Music supervisor: Marcus Brooke-Smith
Social strategist: Casey McPike
PR advisor: Kimberly Kastelan
