This October, Breast Cancer Foundation NZ and Colenso BBDO launch Pre Check, a multi-sensory app that uses intuitive haptic technology to teach your hands how to look for breast cancer.
The mobile interface leverages the power of touch, sight, audio and 3D motion to help women gain a better understanding of the nine symptoms of breast cancer. By recreating the symptoms through a phone screen, the tactile experience aims to give women the knowledge and confidence to routinely check their breasts. The educational tool allows users to feel around the 3D breast in search of anything that doesn’t feel normal - just as you would your breasts. The app includes an easy to follow visual self-check guide and the option to personalise monthly reminders, to ensure these self-checks become routine.
The app launched on 1st October with a hyper targeted online and outdoor campaign. An educational editorial series is also being published across various Bauer magazines and online properties. In partnership with Starcom and oOh! Media, Kiwis are being encouraged to tap to donate on street furniture around the country.
Download the app here (for Apple) or here (for Android).
This professional campaign titled 'Pre-Check' was published in New Zealand in October, 2019. It was created for the brand: Breast Cancer Foundation NZ, by ad agency: BBDO. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Colenso BBDO, New Zealand
Production Partner: Assembly
Sound: Franklin Road