#NoPressureDelivery

Ralco Tyres and Sonu Sood call for #NoPressureDelivery to reduce the pressure faced by delivery guys in their latest campaign.

Developed by BBDO India, the initiative urges users to make #NoPressureDelivery a part of every delivery instruction. With this new initiative titled #NoPressureDelivery Ralco Tyres, India’s leading automotive tyre hopes to create awareness and ease the pressure faced by delivery executives of quick commerce who are tasked to complete their orders within mere minutes.

The campaign urges delivery app users to make a simple change. By writing 'No Pressure Delivery' in the delivery instructions, the delivery person knows that there is no rush for the delivery. In this way, the delivery apps would know that the users are willing to wait a little longer to make sure the delivery executive rides safely, without any time pressure.

Launched through a short video featuring Actor and Philanthropist Sonu Sood, the brand empathizes with delivery executives who spend most of their working hours on roads braving uneven roads, rains, and traffic to deliver the orders. The brand highlights that pressure should be applied to tyres and not people.