eSafety Commissioner

Empowering the LGBTIQ+ community to Play Nice, Stay Safe Online

Agency: Messy Collective

Play Nice, Stay Safe - Episode 1 - They Said What?!

Play Nice, Stay Safe - Episode 2 - Queer and A

Play Nice, Stay Safe - Episode 3 - Safe or Soaked?

Play Nice, Stay Safe - Episode 4 - #DeleteTheTrolls


Sydney-based creative agency Messy Collective has helped to bring an important campaign to life for the eSafety Commissioner (eSafety), Australia's national independent regulator for online safety.

The ‘Play Nice, Stay Safe’ campaign aims to raise awareness and educate the LGBTIQ+ community about key online safety topics and empower all individuals within the community to have more positive experiences online.

Featuring four hero videos starring well-known Australian comedian, Nina Oyama, and a diverse cast from across the LGBTIQ+ community, the digital campaign spotlights a range of topics including meeting online, dealing with online abuse and building resilience.

The videos and supporting assets direct people to the LGBTIQ+ learning lounge, an online resource centre eSafety co-designed with LGBTIQ+ community members and organisations across Australia, including ACON, LGBTIQ+ Health Australia, Thorne Harbour Health and Twenty10.

Messy Collective concepted, scripted, directed, and produced the videos, as well as carried out casting and talent management, and production of the campaign’s key digital and social assets.

The campaign is live now and appears across social and digital. You can find all videos and supporting resources at eSafety’s LGBTIQ+ learning lounge.

This professional campaign titled 'Empowering the LGBTIQ+ community to Play Nice, Stay Safe Online ' was published in Australia in September, 2022. It was created for the brand: eSafety Commissioner, by ad agency: Messy Collective. This Content, Digital, and Film media campaign is related to the Education, Other, and Public Interest industries and contains 4 media assets. It was submitted over 1 year ago.


Creative Agency: Messy Collective
Creative Director: Jason Yagan
Creative Director / Copy: Tara Parsons
Head of Design: Jesse Pracy
Account Director: Nerida Yagan

Director: Jason Yagan
Assistant Director: Tara Parsons
Videographer: Tim Oxford
Editing: Messy Collective

Stylist: Jenni Booth
Hair & Makeup: Vanessa Collins


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