Alley No.5

Agency: ZEE Agency


To celebrate its 5th-year milestone, H&M Vietnam continued to work with ZEE to create a unique creative space called "Ngõ Hẻm số 5”, or “Alley No.5", in collaboration with visual artist Tung Monkey. The launch event was attended by 30 reporters and media representatives, as well as 62 influencers and fashionistas.

Inspired by Vietnam's signature sinuous alleys, Tung Monkey artfully incorporated objects that Vietnamese hold dear to their hearts, from motorbikes, cyclos, plastic chairs to street stalls, into the modern fashion space of H&M. Covered in striking red and neon pink tones, “Alley No.5” creates an impressive visual experience and honors Vietnamese cultural identity.

This professional campaign titled 'Alley No.5' was published in Vietnam in September, 2022. It was created for the brand: H&M, by ad agency: ZEE Agency. This Design, Experiential, and OOH Outdoor media campaign is related to the Fashion industry and contains 4 media assets. It was submitted over 1 year ago.


Advertising Agency: ZEE


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