Description
To promote Sea Change Brewing’s non-alcoholic beer, we tapped into the least acceptable time to drink alcohol in the day, during 9-5. Aka, the “Unhappy Hour.” The campaign launched with the Non-to-Five Collection—a limited edition line of office products discreetly storing Sea Change’s non-alcoholic beers. Then we introduced the Collection on the only platform that made sense for this audience—LinkedIn—and invited them to chug one of our non-alcs at work from 9-5 then post it online for a chance to win part of the Non-to-Five collection for their office.
This professional campaign titled 'Non-to-Five Collection' was published in Canada in November, 2025. It was created for the brand: 0826 Brewery, by ad agency: Berlin. This Integrated medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 39 minutes ago.
Credits
Creative Director: Pierre Chan
Associate Creative Director: Nicola Pringle
Art Director: Paulina Van Vliet, Shannon Glassford
Designer: Paulina Van Vliet
Account Supervisor: Heather Roy
Account Coordinator: Devyn Pierog
Producer: Nikki Howell
Public Affairs Senior Manager: Evhan Hinz,
Partner: Justin Archer, Willie Lee
