Description
#NoMoreMatildas is the campaign that got to raise awareness within different social actors (educators, media and even politicians) about the dangers that the invisibility of women in science has on girls’ scientific vocations. A campaign that became a social phenomenon that introduced the concept of “Matildas” in the Spanish popular culture. And it ended with the announcement made buy textbooks publishers to include female scientists that have been ignored throughout history in their future editions.
This professional campaign titled '#NOMOREMATILDAS' was published in Spain in January, 2021. It was created for the brand: AMIT, by ad agency: GettingBetter. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago.
Credits
Advertising Agency: Gettingbetter, Alicante, Spain
PR Agency: DosPassos Comunicación Agencia Literaria
Production Company: Kamestudio
General Creative Director: Noel Lang
Head Of Planning: Juan Morales
Creative Director: Pablo Mayoral
Account Executive: Lucia De La Vega
Art Director: Rodrigo García
Art Director: Fernando Beresaluze
Illustrator: Rodrigo García
Creative: Rubén Gandía
Creative: Jose Guerrero
Graphic Designer: Laura Vasallo
Graphic Designer: Nico Wolf
Copywriter: Noel Lang
Account Manager: Ángeles Gómez
PR Director: Palmira Márquez
PR Manager: Miguel Ayanz
Film Maker: Miguel Esteve
Animator: Pablo Morales
