ADVERTISING

McDonald's

Nocturnal Animals

Agency: Leo Burnett

Description

Vietnam's night life continues to boom. However, people were not considering McDonald's as an option to satisfy their hunger pangs late at night, and instead they were opting to eat street food and at hawker food stalls. The problem was that deep in the Vietnamese psyche when we think late night meal, we think street food. So, we needed to remind the night owls that their favourite restaurant McDonald's is open all night. So, we created this print, poster and outdoor campaign using the iconic McDonald's arch cleverly and subtlety incorporated in the eyes of nocturnal creatures in Vietnam.

This professional campaign titled 'Nocturnal Animals' was published in Vietnam in January, 2020. It was created for the brand: McDonald's, by ad agency: Leo Burnett. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 2 years ago by Chief Creative Officer: Ransley Burrows of Leo Burnett Sri Lanka.

Credits

Advertising Agency: Leo Burnett, Colombo, Sri Lanka, Leo Burnett Vietnam
Chief Creative Officer: Ransley Burrows
Chief Executive Officer: Sanjay Chaudhari
Senior Creative Director: Athula Kathriarachchi
Creative Group Head: Malaka Samith
Art Director: Ajantha Kumara
Illustrator: Chathuranga Gamage
Account Executive: Falul Hallaj
Chief Executive Officer: Lukasz Roszczyc
Executive Creative Director: Paolo Garcia
Creative Director: Chandu Rajapreyar
General Manager: Kate Bayona-Garcia
Art Director: Kit Huynh
Final Artist: Quoc Nguyen
Account Director: Thuy Pham
Account Executive: Long Le
General Manager Starcom: Vineeth Dhruvan
Media Planner: Ha Vu
Media Planner: An Ngoc Nguyen

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