Running-Washing Machine

Agency: Innovate


Gorenje became one of the partners of the Night Run series of running events. The brand wanted to promote SteamTech washing machines and their steam technology. Instead of showcasing the products in a promotional tent among other brands, we created the Running-Washing Machine. It’s a giant model of a SteamTech washing machine that’s tailor made for runners. In it, they could run and build up steam for their actual race.

This professional campaign titled 'Running-Washing Machine' was published in Czechia in April, 2023. It was created for the brand: Gorenje, by ad agency: Innovate. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Electronic Devices, Electronics, Technology, and Household Products industries and contains 1 media asset. It was submitted about 1 year ago.


Advertising Agency: Innovate
Managing Director: Jiri Machacek
Head of Brand Experience: Miky Karas
Art Director: Jiri Jirka Kubik
Creative Lead: Jan Polak
Client Service Director: Aneta Hynkova
Production Manager: Vojtech Simek, Michaela Veliskova,
Project Manager: Petra Sajdlova, Simona Matuskova


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