On 18 May a gorilla named Bokito escaped from Rotterdam Zoo. During his escape the animal attacked a female visitor, who had frequent eye contact with the animal. This presumably led to the attack, since gorillas do not like direct eye contact. Health insurance company FBTO always offers simple solutions, so the weekend after the escape we distributed more than 2.000 so-called BokitoViewers at the entrance to Rotterdam Zoo.
This professional campaign titled 'BokitoViewer' was published in Netherlands in May, 2008. It was created for the brand: FBTO, by ad agency: DDB. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 15 years ago.
Advertising Agency: DDB, Amsterdam, The Netherlands
Creative Director: Martin Cornelissen
Art Directors: Chris Sant, Marco Sluijter
Copywriters: Dieuwer Bulthuis, Jeroen de Korte