Description
The Tasty sauce is widely known by the competition. However, we discovered that since it’s a generic sauce, Burger King could create its own recipe. In other words, you could say the sauce is “public use.”
From that discovery came the new Whopper Tasty, a burger with Burger King’s signature 100% flame-grilled beef and a sauce so delicious, it can’t be owned.
For its launch, the brand used royalty-free materials such as classic films, Renaissance artworks, and public domain music, creating a campaign that celebrates creativity without limits and flavor without ownership.
This professional campaign titled 'Free use flavour' was published in Paraguay in October, 2025. It was created for the brand: Burger King, by ad agency: Garabato MullenLowe. This 360° medium campaign is related to the Food industry and contains 7 media assets. It was submitted about 2 months ago by Creative Design | Networking: Mathias Duarte of Garabato MullenLowe.
Credits
Country: Paraguay
Agency: Garabato MullenLowe
Campaign: No copyright
Agency: Garabato MullenLowe
CEO: Mauricio Alfaro
Chief Creative Direction: Paloma Cella
Creative Direction: Marcelo Márquez, Renzo Renna
Art Direction: Diego Centurión, Guillermo Collar
Creative Team: Agustina Camps, Marquitos Benquique
Account Direction: Carla Arza, Bethania Alonso
Animation: Sebastián Romero
Digital Team: Iris Florentin
Client: Burger king
