Fortune: Life’s a Gamble

Agency: VaynerMedia


DraftKings has unveiled its thirty-second Super Bowl ad ahead of the Big Game on Sunday.
The commercial introduces a new brand spokesperson, the Goddess of Fortune; a character who’s all too familiar to anyone who’s ever placed a bet. Throughout the action packed spot, the notoriously fickle Fortune demonstrates how notable sports icons such as Joe Namath and Evel Knievel have won her favor and been inspired to greatness by her motto, “Life’s a gamble.”
The Goddess of Fortune favors the bold and DraftKings has embodied this idea by offering up to 10,0000 customers a free bet to be placed on Super Bowl Sunday, with up to five people receiving a $1 million free bet. The only catch, recipients must lay it all on the Super Bowl before the final whistle, or risk losing it all.

This professional campaign titled 'Fortune: Life’s a Gamble' was published in United States in February, 2022. It was created for the brand: DraftKings, by ad agency: VaynerMedia. This Film medium campaign is related to the Gambling and Sports industries and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: VaynerMedia


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.