Leading children’s charity Noah’s Ark Children’s Hospice has launched its most ambitious fundraising campaign to date, created, directed and produced by integrated content agency The 10 Group. The 36 hour campaign pledges to raise over 2 million pounds to triple the number of children coming through the hospice’s doors and continue the essential work of its specialist nurses.
The film follows Hayley, who heads up nursing care at the hospice, as she reflects upon the past eighteen months and the particular challenges that the pandemic has created for the families of seriously unwell babies and children. Driving over 100 miles a day, Hayley recalls, she has led the care team supporting over 370 seriously unwell babies and children, and helped 30 families say a final goodbye to their children.
This professional campaign titled 'No Child Left Behind' was published in United Kingdom in October, 2021. It was created for the brand: Noah's Ark Children's Hospice, by ad agency: The 10 Group. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 12 months ago by Senior Account Manager: Chloe of The 10 Group.
Advertising Agency: The 10 Group, London, United Kingdom of Great Britain and Northern Ireland