Softlogic Life

Let Them Play. Safely.

Agency: MullenLowe Group


Children learn the most when they play. But when a global pandemic is wreaking havoc, it's easy for concerned parents to restrict their children's freedom of movement in an abundance of caution.
On Children's Day we teamed up with Softlogic Life to create these simple yet powerful billboards and strategically placed them in front of children’s parks to remind everyone of the importance of letting children play safely.

This professional campaign titled 'Let Them Play. Safely.' was published in Sri Lanka in September, 2021. It was created for the brand: Softlogic Life, by ad agency: MullenLowe Group. This OOH Outdoor medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 2 years ago by Aniz Mustafa.


Advertising Agency: MullenLowe Sri Lanka, , Sri Lanka
Chief Executive Officer: Thayalan Bartlett
Senior Vice President - Chief Creative Officer: Dilshara Jayamanna
Senior Art Director / Illustrator: Ajantha Kumara
Creative Group Head: Prasad Weerasekara
Creative Group Head / Copywriter: Anis Mustafa
Senior Final Artist: Chaminda Samarawickrama
Group Account Director: Famil Izzeth
Senior Account Executive: Sajini De Silva
VP/ Head Of Marketing, Softlogic Life Insurance PLC: Kavi Rajapaksha
AVP, Marketing - Softlogic Life Insurance PLC: Chamindri Pilimathalauwe
AVP, Marketing Operations - Softlogic Life Insurance PLC: Roshan Sooriyaarachchi
Manager, Marketing Communications - Softlogic Life Insurance PLC: Harshini Fernando
Assistant Manager, Creative Development - Softlogic Life Insurance PLC: Pasan Ranatunge
Assistant Manager, Brand Development - Softlogic Life Insurance PLC: Gashi Kodithuwakku
Junior Executive, Creative Development - Softlogic Life Insurance PLC: Avishka Priyadarshana


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