NMD_Dealer, NMD_Live

Agency: Friends


Situation: Black sneakers market is not a news — shady dealers always follow the most precious and important releases.
Creative Idea: To make the new release of NMD_R1 sneakers even more hyped and desired — we presented them as almost illegal. Ten days before the release city was covered with strange, underground posters with only sneakers and phone number on them. 2400 posters. 200 numbers. And only 20 right ones. If you were lucky enough to find proper poster and make a call, you get a chance to visit secret shop and buy desired NMD.

This professional campaign titled 'NMD_Dealer, NMD_Live' was published in Russia in September, 2016. It was created for the brand: adidas, by ad agency: Friends. This Experiential medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted over 7 years ago.


Advertising Agency: Friends Moscow, Moscow, Russia
Creative Director: Alexander Zavatskiy
Senior Art Director: Michael Grigorovich
Art Director: Nikita Shipov
Digital Producer: Petr Fomichev
Producer: Katya Kovaleva
Account Director: Julia Pushina
Video production: Bakehouse
Producer: Alya Lugovaya
Producer: Konstantin Korobkin
Director: Murad Nogmov
Director of Photography: Kirill Groshev
Line Producer: Maxim Malakhov
Installation: Kirill Handurin
Color Correction: Artem Leonov
Sound: Yuri Nazarov
Speaker: Eugene Vakunov
Producers: Alya Lugovaya, Konstantin Korobkin
Line producer / Dealer: Dmitry Kozhevnikov
Account Director: Anna Glukhoded
Senior Account Manager: Yulia Kosmynina
Producer: Ksenia Poletika
Coordinator: Anna Osokina
Community manager: Maria Egorova
PR agency: Ketchum Maslov
Account Director: Natalia Belyaeva
Account Manager: Alexandra Baranova
Senior Account Executive: Alina Tsivileva
Account Executive: Maria Klochihina


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