Million ruble delicate wash

Agency: Friends


To show that Hotpoint Natis washing machine is perfect for delicate washing, we decided to wash the thing you really care of — a million rubles in cash.

This professional campaign titled 'Million ruble delicate wash' was published in Russia in February, 2016. It was created for the brand: Hotpoint, by ad agency: Friends. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Friends, Moscow, Russia
Creative Directors: Denis Eliseev, Arina Avdeeva
Account manager: Anna Giers
Creative: Nikita Shipov
Art Director: Alexander Bayartaev
Copywriter: Alexander Boyko-Babiy
Digital Producer: Peter Fomichev
Video Producer: Alya Lugovaya
Video Production: Bakehouse Production
Director / Director of Photography: Konstantin Korobkin
Marketing Communications Manager: Anna Vlasova
PR&Digital Marketing Communications Manager: Anna Sergienko
Brand Specialist / ATL and Promo: Inna Shkuro


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.