Description
Nestlé Health Science and Novasource Proline together came up to promote a new health/pharma targeted campaign over its benefits and unique formula, made with arginine and proline, two powerful amino acids that when combined, act to restore scar tissues and wounds. Aiming to create a campaign that runs the opposite direction of the mainstream trends, it was created -
two brand characters, Nine and Line, bring reference to the Proline’s exclusive formula composition. Together, Nine and Line direct act as healing tissues in chronic disease scars. Nine and Line, as campaign protagonists, both are exposed throughout all media and formats designated to healthcare professionals. Aside from printed materials, the campaign counts with multiple advertising pieces for practices, hospitals, and medical events.
This professional campaign titled 'Nine & Line' was published in Brazil in May, 2022. It was created for the brand: Nestlé Health Science, by ad agency: McCann Health. This Print medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 2 years ago by Associate Creative Director: Eduardo Basque of Ogilvy Health NA - New York.
Credits
Advertising Agency: McCann Health Sao Paulo
CEO: João Consorte
Executive Creative Director: Alessandra Gomes
Senior Art Director: Eduardo Basque
Copywriter: Rafael Montanhini
Executive Producer: Jessica Brockestayer
Agency Producer: Karen Xavier
Account: Larissa Virco / Milena Andrade
Planner: Leandro Bonilia
Image Producer: Deep Studios
Director: Thiago Silva
Finisher: Equipe Deep Studios
Post Production: Equipe Deep Studios
Concept: Estevam Alves, Wendel Fiel
3D Illustrator: Wendel Fiel
Client Approved: Mariana Lemos / Thais Siqueira
