With this PSA, Boston-based 2nd Act launches its digital campaign aimed to compel college-aged audiences to carry Naloxone on them in the event of an accidental overdose due to fentanyl-tainted party drugs. This campaign was officially released in May 2022.
This professional campaign titled 'CARRY ON (Naloxone PSA)' was published in United States in May, 2022. It was created for the brand: 2nd Act, by ad agency: JaiCG. This Film medium campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted over 1 year ago by Founder: Joseph Phommasith of JaiCG.
Agency and Production: JaiCG, Boston MA
Creative Direction: Ana Bess Moyer Bell, Geoff Capraro, Joseph Phommasith
Interns: Rachel Baugh, Angela Li, Isabel Astrachan