Description
Inspired by Japanese Yokai folklore, ISUZU Ecuador turned dangerous driving habits into supernatural creatures for Halloween.
Through a series of Japanese-inspired prints, the campaign brought distraction, speeding, and road rage to life as terrifying spirits haunting the roads.
By inviting drivers to share their scariest experiences behind the wheel, ISUZU transformed everyday fears into conversations about road safety, reminding everyone that sometimes, the real monsters are the ones behind the wheel.
This professional campaign titled 'The Spirits of the Road' was published in Ecuador in October, 2026. It was created for the brands: Isuzu and Isuzu Ecuador, by ad agency: Madison Agencia. This Digital medium campaign is related to the Automotive and Personal Transportation and Transport industries and contains 2 media assets. It was submitted about 18 hours ago.
Credits
General Director: Sebastián Ulloa
Creative Director: Mishelle Villavicencio
Art Director: Vanessa Arias
Associate Creative Planner: Chicho Villalba
Copywriter: Rafael Álvarez
Designer: Sebastian Herrera
Account Director: Salomé Espinosa
Account Executive: Doménica Sanchez
