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Nike

ACT-AID

School: DMJX

Description

Practicing sports outdoors increases the risk of getting hurt - and also the risk of getting melanoma skin cancer. Due to a global health gap, black and brown people don’t know the symptoms specific to their skin, resulting in late detection and a 25% higher mortality rate than for white people.
To change this we’ve created brown high performing sport bandaids that visualize symptoms of melanoma on dark skin and detect cancer using new groundbreaking technology.
By taking advantage of the fact that bandaids are conversation starters, we create awareness on a huge scale while making a breakthrough in skin cancer detection and racial health equality.

This student campaign titled 'ACT-AID' was published in Denmark in May, 2021. It was created for the brand: Nike, by ad school: DMJX. This Integrated medium campaign is related to the Fashion, Public Interest, NGO, and Retail Services industries and contains 5 media assets. It was submitted about 1 year ago by Art Director: Louise Lindholm .

Credits

Advertising School: The Danish of Media and Journalism, Copenhagen, Denmark
Creative: Julie Tjørnelund
Creative: Louise Lindholm
Photographer: Alexander Christensen

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