As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.
This professional campaign titled 'Nights' was published in Thailand in September, 2009. It was created for the brand: McDonald's, by ad agency: TBWA. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 14 years ago.
Advertising Agency: TBWA\Thailand, Bangkok, Thailand
Executive Creative Director: Veradis Vinyaratn
Creative Director: Tarakorn Kamolprempiyakul
Art Directors: Kanon Umpornsirirat
Copywriter: Krisorn Srisai
Account Managers: Chatthip Bhamarasuta, Krittima Chantharapraphap
Account Supervisor: Pavinee Visedsubphisan
Producer: Jarunee Tongsa
Photographers: Kanon Umpornsirirat, Chalotorn Nuanthong
Account Executives: Kanitta Summachaiyanun, Methawarin Rattiwat