El Tiempo

Change the news

Agency: MullenLowe Group


The world has struggled with different fights through the years, many of them are still going on. the media has been in charge of covering and bringing to light these struggles but as the years go by, the news is still the same. We are still facing with racism, inequality, ilegal abortion, wars, freedom of the press, corruption, human rights and thousands of issues that have been in the news for years. El Tiempo, the largest newspaper in Colombia, wanted to give a powerful message to the people so that we can begin to change the narrative that has been haunting us. Now we have the opportunity to start changing our world.

This professional campaign titled 'Change the news' was published in Colombia in April, 2021. It was created for the brand: El Tiempo, by ad agency: MullenLowe Group. This Print medium campaign is related to the Media and Public Interest industries and contains 4 media assets. It was submitted about 3 years ago by Executive Creative Director: juan david Pardo of MullenLowe SSP3.


Advertising Agency: MullenLowe, Bogota, Colombia
Chief Executive Director: Francisco Samper
Executive Creative Director: Juan David Pardo
Executive Creative Director: Diego Muñoz
Executive Creative Director: Carlos Andres Rodriguez
Art Director: Laura Arcila
Art Director: Julian Olivares

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