Lima Expresa

New year goals

Agency: Boost


A few days after the end of the year, the boost agency, hand in hand with LIMA EXPRESA, worked on a road prevention campaign in order to raise public awareness on these festive dates.
Taking as a starting point the unfortunate fact that on dates like Christmas and New Years the number of vehicular incidents increases, leaving fatalities throughout the country, the creative agency appealed to the most common end-of-the-year custom: new goals. Through visuals, they sought to deliver a solid message, implying that the most important objective of this new year is to get home healthy, respecting road safety measures.

This professional campaign titled 'New year goals' was published in Peru in December, 2020. It was created for the brand: Lima Expresa, by ad agency: Boost. This Print medium campaign is related to the Transport industry and contains 3 media assets. It was submitted over 3 years ago.


Advertising Agency: Boost, Lima, Peru


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