Tizer OOH
Subway banner
Purchase receipt
Shopping cart
Children's shopping cart
Branded eco-plastic bags
Shelf wobblers
Shelf wobblers
Shelf wobblers
Shelf wobblers
Description
In Uzbekistan, comfort was long seen as a privilege for the “Xo'jayin”s — the bosses. Even today, 84% of people shop at bazaars, believing supermarkets aren’t for them.
Korzinka, the country’s largest supermarket chain, set out to change this perception. With its founder leading the campaign, we redefined who the real “Xo'jayin” is: every shopper. A little girl with a cart, a taxi driver picking fruit, a grandmother receiving help — all became our "Xo'jayin"s.
From TV to bazaars we proved that comfort belongs to everyone. Even transporting people from bazars to Korzinka in business-class cars we clearly showed that at Korzinka, every customer is the "Xo'jayin".
This professional campaign titled 'The Real BOSS!' was published in Uzbekistan in May, 2025. It was created for the brand: Korzinka, by ad agency: 605 Agency. This Integrated medium campaign is related to the Retail Services industry and contains 16 media assets. It was submitted 3 months ago by 605 Agency: 605 Agency of 605 Agency.
Credits
Agency:
Creative director: Otabek Sharapov
Strategy director: Sevara Asamova
Account director: Khulkar Sitdikova
Senior copywriter: Bekzod Nazirov
Strategist: Izzatbek Dadamirzaev
Copywriters: Sharofiddin Nazirtoev, Dilorom Sultonova
Designers: Mirmukhsin Mirakbarov, Daler Badalov
Account manager: Sabina Mirzaeva
Operations director: Abduvokhid Mirsobitov
Client:
Marketing Director: Malik Karimov
Deputy Marketing Director: Dina Dukhovych
Head of Brand: Gafur Davranov
Brand Specialist: Elena Shin
Head of MarCom: Samar Takvim Akhmad
Senior Account Manager: Aygul Kamalova
Senior Copywriter: Victoria Chmykhalova
Copywriter: Mirzayor Erkinov
Art Director: Bobur Razakov
Senior Designer: Ruslan Bagdiyarov
Motion Designer: Rakhim Fayazov
Designer: Sardor Khudayberdiev
