Activision Blizzard

New Diablo IV Campaign Starring Megan Fox

Agency: VCCP


As fans of Blizzard Entertainment’s Diablo know, the tension between the High Heavens and the Burning Hells lies at the heart of the beloved video game series. Since Diablo III’s release in 2012, fans have waited over nine years for the next installment to come, and its arrival is finally here with the long-awaited launch of Diablo IV this week.

With its open world format, Diablo IV allows for more freedom than ever to journey through the game, which means more opportunities for death (and victories!) alike as players navigate between regions, slip into secret hideouts, and engage with new characters versus advancing linearly level by level. Lilith serves as Diablo IV’s central figure, one of the key characters gamers must contend with to advance and ultimately win. A layered character, she has an intricate, complicated story. On one hand, she is the daughter of Hatred. On the other hand, her desire to protect her children ultimately drives her actions.

Players have already been waging battle with the High Heavens and the Burning Hells in the newly released Diablo IV since June 2nd, and their hard work is not for nothing. To celebrate fallen heroes who have gone up against Lilith, Blizzard Entertainment and global creative agency VCCP have launched #DiabloDeaths, a social activation designed to celebrate the risks that come with game play.

Today, Diablo IV players can submit footage of their in-game deaths using the hashtag #DiabloDeaths across Twitter or TikTok. In return, actress Megan Fox, a female figure in Hollywood whose strength rivals that of Lilith, will respond to select players with a eulogy via the @Diablo Twitter or TikTok accounts throughout the day.

This professional campaign titled 'New Diablo IV Campaign Starring Megan Fox' was published in United States in June, 2023. It was created for the brand: Activision Blizzard, by ad agency: VCCP. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 4 months ago.


Brand: Blizzard Entertainment
Kaleb Ruel - VP, Global Head of Marketing
Daniela Rodriguez - Director, Global Marketing
Pat Coyle - Global Digital Marketing Manager
Allen Ortega - Associate Digital Marketing Manager
Christopher Tai - Program Manager, Diablo IV Global Marketing

Agency: VCCP
Joel Kaplan - ECD, Partner
Geoff Vreeken - Creative Director
Caroline Johnson - Sr. Copywriter
Matt DeMilner - Art Director
Katy Aquino - Director of Creative Operations
Cara Orlowski - Director of Business Affairs
Jessica Ambrose - Executive Producer
Erin Kelly - Integrated Producer
Gretchen Lally - Account Director
Katie Nichols - Account Manager
Brendan Robertson - Chief Strategy Officer, Associate Partner
Joey Zolfaghari - Associate Director, Social Strategy

Production: UNIT9
UNIT9 Films - Production Company
Hal Kirkland - Director
Michelle Craig - Creative Partner
Mindy Lubert - Director of Production
Emily Malito - Executive Producer
Taylor Björn Bro - Producer
Powell Robinson - Director of Photography
Mike Bell - 1st AD
Johny R. Long - Production Designer
Taylor Brown - Production Manager

Editorial / Post: Cosmo Street
Teaser + Launch
Editor: Dave Otte
Senior Assistant Editor: Rich Gonzalez
After Effects Artist/Animator: John Erdman
Producer: Dianne Rodriguez
HoP: Kacie Gomez
EP: Marie Mangahas
Partner/Managing Director: Yvette Cobarrubias
Editor: Rich Gonzalez
After Effects Artist/Animator: John Erdman
Producer: Dianne Rodriguez
HoP: Kacie Gomez
EP: Marie Mangahas
Partner/Managing Director: Yvette Cobarrubias


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