New curls, New Year.
Description
As Vietnamese New Year approaches, McDonald’s Vietnam brings back the Prosperity Combo, featuring its iconic curly fries that are available exclusively during the Tết season. Set against a golden yellow backdrop associated with luck and prosperity, the curly fries are playfully styled like a head of curls, symbolizing abundance, confidence, and feel-good energy for the year ahead. This ad turns a limited-time menu item into a modern icon of Tết celebration.
This professional campaign titled 'New curls, New Year.' was published in Vietnam in February, 2026. It was created for the brand: McDonald's Vietnam, by ad agency: Manifesco. This Content, Design, and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted 1 day ago.
Credits
Agency: Manifesco
Creative Director: Thy Nguyen-Huu
Planning Director: Khanh Le
Copywriters: Nhung Nguyen, Thanh Nguyen
Account lead: Thanh Nguyen
