Description
As economic pressure pushes food delivery outlets to cut back on condiments, what used to be a generous handful of sachets has quietly shrunk to one, maybe two. A small detail that has triggered a big reaction, taking over social conversations and turning into a shared cultural annoyance among fans.
Heinz chose to recognize this brand love moment that was already happening. “Never Enough” taps into a behaviour ketchup fans have lived with for years and turns it into a platform only the brand could credibly own.
This professional campaign titled 'NEVER ENOUGH' was published in United Arab Emirates in January, 2026. It was created for the brand: Heinz, by ad agency: Saatchi & Saatchi MEA. This OOH Outdoor and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted about 1 hour ago.
Credits
Advertising Agency: Saatchi & Saacthi MEA
Production Company: Prodigious MEA
Bassel Kakish - Group CEO
Nathalie Gevresse - CEO Publicis Communications
Tahaab Rais - CSO
Sebastien Boutebel - CCO
Ramzi Sleiman - CEO / Saatchi Gulf & Saatchi Wellness
Nadim Ghrayeb - CEO - Leo Burnett Gulf
Rodrigo Leal Rodrigues - Executive Creative Director
Shereen Mostafa - Head of Production
Rita Harbie - Senior Creative Director
Hagall Muniz - Creative Director
Diego Espinoza - Associate Creative Director
Stephanie Rodriguez - Senior Copywriter
Marcelo Gasparini - Art Director
Sami Saleh - CEO - Prodigious
Paulo de Almeida - Retoucher - Prodigious
Mahmoud Jaber - BD - Leo Burnett Gulf
Shakeb Nezam - Senior Account Manager - Leo Burnett Gulf
Gabriel Noronha - PrePress Operation Manager - Prodigious
Joumana Haddad - Production Director
Sylvia Trinidade - Creative Services Senior Executive
Davi Callderon - Photographer
