This promotional action consists of raising women´s awareness about the importance of early detection of Breast Cancer by creating an application which works as a viral network.
This professional campaign titled 'Network against Breast Cancer' was published in Spain in April, 2011. It was created for the brand: Ausonia, by ad agency: Contrapunto. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Contrapunto, Barcelona, Spain
Creative Directors: Tomás Oliva, Carlos de Javier
Art Director: Lula Cañamero
Copywriters: Patricio Marrone, Elena Llompart