Senco Gold & Diamonds

Nazar Na Lage

Agencies: Digitale PNC Inc.


Mothers have always shared a special bond with their children because of their unparalleled contribution towards a child’s growth. Right from learning how to utter a word, or speak and write, mothers have always played a powerful force for social cohesion and integration in the family. Every Mother has unique superpowers – she can read our mind & know what is troubling us; she has a miracle cure for every ailment; she can multitask at super speed, and so many more.

To salute this indomitable spirit, on Mother’s Day, Senco Gold & Diamonds has unveiled a new campaign titled ‘Nazar Na Lage’. The campaign focuses on how different generations of mothers goes through the unique journey starting with motherhood and continues with the upbringing of their children despite societal challenges. With the evolving family dynamics, responsibilities and expectations of mothers have changed. The brand film highlights the stories and varied experiences of mothers, belonging to three different generations yet connected through the unique bond of mutual support and understanding, which only a mother can have. The campaign also highlights how mothers have been protective towards their children and forged their own paths and continued their journeys.

This professional campaign titled 'Nazar Na Lage' was published in India in May, 2023. It was created for the brand: Senco Gold & Diamonds, by ad agencies: Digitale and PNC Inc.. This Digital medium campaign is related to the Jewelry industry and contains 2 media assets. It was submitted about 1 year ago.


Agency: Digitale
CEO: Mrinal Lunia
Creative Director: Arnab Samanta
Copywriter: Shreya Kumar
Team Digitale: Priyadarshini Mukherjee, Sweta Garg, Sahira Sapru

Production Company: PNC Inc.
Director & Vice Chair: Deshapriyo
Producer & CEO: Sourav Mahata

Cinematographer & Production Designer: Debraj Naiya
Associate to Director & Art Director: Sucharita Goswami
Music Composer & Producer: Debayan Banerjee (1st Film), Shrijeet Raha (2nd Film)
Edit: Daksh
Supervising Editor: Jishnu Sen

Thanks: Piyali Mukherjee, Shantanu Moitra, Aniruddha Roy Chowdhury, Indrani Mukherjee, Dibyendu Bose, Binapani Roy

ICICI Prudentia...


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