Blink Digital mobilized a targeted, consumer behavior campaign that put the focus on investing in the future with ICICI Prudential Mutual Fund by redirecting consumers from making non-essential purchases, especially during the pandemic.

The Blink Digital team recognised that ads placed across social media to instigate the desire to shop can be countered with a similar ad that encourages to spend that exact amount of money in investing and the benefits of potentially growing it over time. Topicals like Mother’s Day and Father’s Day were used as vehicles for the message to start an SIP with ICICI Prudential Mutual Fund as the perfect gift as an interception for the instinct to shop for them. This generated a curiosity for the bigger financial picture and acted as an effective reminder to invest small, but potentially dream big.

This professional campaign titled 'Quest2Invest' was published in India in June, 2023. It was created for the brand: ICICI Prudential Mutual Fund, by ad agency: Blink Digital. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 year ago.


Client: ICICI Prudential Mutual Fund
Creative Agency: Blink Digital, India
Co-founder, Chief Business & Operating Officer: Rikki Agarwal
Co-founder, Chief Creative & Strategy Officer: Dooj Ramchandan
VP - Client Services: Ratnapriya Mitra
VP - Strategy: Dia Kirpalani
Executive Creative Director: Nicole Ferraz
Creative Director: Jana Colaco
Client Services Director: Khushboo Bhatt
Group Account Manager: Simran Agarwal
Creative Supervisor - Copy: Taronis Elavia
Group Head - Art: Prerana Parab
Sr. Visual Designer: Siddhi Doiphode
Team Lead - Animation & 3D modelling: Mayur Bet
Sr. Account Executive: Gauri Morajkar
Creative Strategist: Shivani Arora & Meha Bangia
VP - Media: Suraj karvi
Group Media Director: Sadhvi Dhawan
Sr. Media Planner: Shabbir Karu
Media Planner: Samiksha Gawade
Motion Designer: Suraj Jadhav & Harsh More
Jr. Visual Designer: Manjiri Kadam
Copywriter: Rachel Alexander
AVP - Marketing, Digital & Customer Experience - IPRU MF - Varun Ravindran
Digital Acquisition Manager - IPRU MF - Dhwani Khosla


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