The next time you hear a loved one say, “Aaj kal mujhe bhoolne ki bimaari hai,” ("I have the habit of forgetting these days") don’t take it lightly. It’s time to have them tested for early signs of Alzheimer’s or dementia. Early detection can lead to prevention and the best treatment of the condition. Share this with your friends and loved ones.
Description
Forgetfulness is a small excuse often used by people as they grow older. But over time, this could prove fatal. This series for Senior Circle by Ayu Health wanted to highlight the dangers of the early signs of Alzheimer's in senior citizens.
This professional campaign titled 'Alzheimer's & Brain Awareness Month' was published in India in June, 2023. It was created for the brand: Ayu health, by ad agency: Alter Marketing. This Design, Digital, and Experiential media campaign is related to the Health industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Alter Marketing Solutions, Mangalore, India.
Copywriter: Sneha Kudva
Copy Lead: Disha Gloria Prabhu
Designer: Mathew Pinto
