Schools: Escola Cuca Cásper Líbero


Many brands use wild animals in their logos. Also, their logos usually get more minimalist with each redesign.
In this campaign, we paid attention to endangered species and we showed that in nature less is not more.

This student campaign titled 'Redesign' was published in Brazil in January, 2022. It was created for the brand: WWF, by ad schools: Cásper Líbero and Escola Cuca. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 2 years ago by Junior Art Director: Gabriel Santos of Le Pub São Paulo.


Art Director: Gabriel Santos
Copywriter: João Eustachio
Instructor: Filipe Sanches


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